Since “Writing Culture” (Clifford & Marcus 1986) there is a lot of discussion about writing ethnographies in literary style(s). In my view the discussions inside visual anthropology deals with quite the same set of problems and issues transponed to the media still photography and moving image. Somehow hypermedia, the computer, and the Internet merge all this together. So every cyber/anthropologist doing work visibly online (like me here) sooner or later has to try to get wiser from writing culture and visual anthropology. Tobias Rees’ paper “Writing culture — Filming Culture” (Rees 1998) comes in handy, in my opinion. [One advantage of the paper is the fact that it is online; the drawback is: despite of the English title it is written in German.]