↵Machinima is not only about using resources available in the game which’s engine is used to ‘shoot’ and produce a movie. Like for game-mod[ification]s, for machinima all resources available are put to use. That means all kinds of visual and audio material to be found scattered all over the Internet and in meatspace. That means for example hiring voice-talent. Furthermore, again analogous to mods, machinima most of the time are collaborative efforts. That means online and offline peers and friends help out and contribute—be it by providing material, or by offering skills and workforce/time, or both. And, again like mods, machinima often are artistic expressions, not bricolages, but collages, bringing together, rearranging, ascribing new meanings and metaphors, commenting and associating scores of aspects of popular- and cyberculture. ↑The Awakening by April Hoffmann—which just recently won the ↑bitfilm award 2005 in the category machinima—is a perfect example. Watch the three parts in the correct order, get grasped by the story, try to grasp the allusions and citations, and have a look at the credits, too. Machinima is neither a revolution nor a counterculture. At best it’s a subculture of cyberculture—one that perfectly fits in.
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