Whenever new means of computer-mediated communication (CMC) appear on the scene, they immediately are tried out by the [Max Payne/Alan Wake] community and quickly get integrated into its interaction-infrastructure. The environment within which the community exists is not formed by one particular service or technology. The Internet itself with its everchanging possibilities is the “natural environment” within which the community’s habitat is situated. (↵Knorr 2006b: 4)
This bragging statement of mine stands yet to be corrected. Since four days ↑BrightFalls.com, the community driven premiere news source on ↑Remedy‘s upcoming game “↑Alan Wake“ can be ↑viewed on mobile phones via the wireless application protocol (WAP). With this the WAP technology is used beyond the till now usual tasks like tracking the stock market, sports events, or news headlines, to promote a not yet released computer game—mind that the service was neither set up by the game developer (Remedy), nor the publisher (↑Microsoft game studios), but by ↵Alan Wake’s online fanhood.