quantification prescribing interaction

Artist and composer ↑Ben[jamin] Grosser, currently teaching at the School of Art & Design, University of Illinois at Urbana-Champaign, two days ago has published his fine article “↓What do metrics want? How quantification prescribes social interaction on Facebook.” Here’s the abstract: Abstract The Facebook interface is filled with numbers that count users’ friends, comments, and “likes.” By combining theories of agency in artworks and materials with a software studies analysis of quantifications in the Facebook interface, this paper examines how these metrics prescribe sociality within the site’s online social network. That prescription starts with the transformation of the human need … Continue reading