A 1946 advertisement for the ↑Bendix Corporation, scanned and put online by Paul Malon—↑click for larger versions, in order to be able to read all of the small text, too. The slogan ‘Creative engineering makes science your obedient servant’ not only perfectly sums up the immediate post-war era stance of absolute belief in technological feasibility, but also unmistakingly voices where science’s proper place in society should be. I maintain that the understanding of said era is quintessential for understanding our contemporary world: In present day society, the term ‘science’ has great potency. Not only is ‘science’ more or less equivalent … Continue reading →