zeph’s pop culture quiz #40

As we have approached some kind of jubilee with #40 of zeph’s pop culture quiz, here is a special one, a double feature, two riddles in one. A man facing away from us, a woman’s head in the foreground. In the scene depicted: What does the man try to hide from the woman present? The aficionados among you may well solve that question in an instant. So, now for the hard one. Partially hidden behind the man’s head there’s a poster on the wall. Which movie is advertised by the poster?
    Just leave a comment with your educated guesses—you can ask for additional hints, too. [Leaving a comment is easy; just click the ‘Leave a comment’ at the end of the post and fill in the form. If it’s the first time you post a comment, it will be held for moderation. But I am constantly checking, and once I’ve approved a comment, your next ones won’t be held, but published immediately by the system.]

UPDATE and solution (05 September 2012):

Ryoku immediately ↵solved both riddles in one sweep: It is Eli (Denzel Washington) trying to hide the book he is carrying from Solara (Mila Kunis) in the post-apocalyptic thriller ‘↑The Book of Eli‘ (Hughes & Hughes 2010). As ryoku suggested the room Eli is held in appears to be the projection room, or a storage room of an old, defunct cinema. Hence there are film canisters around, and hence the movie poster on the wall behind Eli, a fine easter egg. The poster promotes ‘↓A Boy and his Dog‘ (Jones 1975), starring a youthful Don Johnson. Wikipedia perfectly ↑sums it up:

A Boy and His Dog is a cycle of narratives and films including or stemming from works of science fiction author ↑Harlan Ellison.
    Ellison began the cycle with the 1969 short story of the same title, and a revised and expanded novella-length version was published in Ellison’s story collection ‘The Beast that Shouted Love at the Heart of the World’ the same year. Ellison continued the story in ‘Vic and Blood,’ a graphic novel illustrated by ↑Richard Corben, who also illustrated two previously published short stories featuring Vic and Blood: ‘Eggsucker’ and ‘Run, Spot, Run.’
    Ellison’s expanded novella was the basis of a film adaptation in 1975, the post-apocalyptic science fiction film of the same name, directed by L. Q. Jones.