out of the box—anthropology put to use  Not just since the ↵gates for anthropology were unshuttered at Redmond, ↑corporate anthropology and applied anthropology is striving. And not since just yesterday parts of anthropology are appropriated by kin and not so kin academic provinces, e.g. the discipline ‘marketing’. ↑Markus Giesler’s research is a perfect example. Markus is a young assistant professor of marketing—the fusion formula “(ethnography+Internet)+consumer research=rigorous and pathbreaking research, new marketing and consumer expertise relevant to business and business leaders” earned him the title of being ↑l’anthropologue des cyborgs among the Canadian press. Anthro clearly is hip. In consequence of … Continue reading →