hard rock phylum

Seminoles at the Hard Rock Cafe

Neal Stephenson’s second generation cyberpunk masterpiece The Diamond Age (1995) is set in a time when the political system of nation states long has collapsed. Tribal organizational forms have taken the latters place. Maybe to clearly distinguish his literary extrapolation from negative, colonial, exoticizing, or romanticizing notions, Stephenson didn’t choose the word “tribe”, but the more highbrow “phylum”, as used in biological taxonomy. The phyla of the diamond age—there are the Neo-Victorians, the Neo-Confucians, the Ashanti, and many more—are in possession of own territorium, but this is dispersed over the globe and mostly embedded into other territorial legislations. In addition all of the phyla act globally in political, economical, and cultural respect. Today The Independent reports

Yesterday, in the latest chapter in the Hard Rock story, it was announced that Rank Group Plc, the owner of the brand, was selling off the business to the Seminole Indian tribe of Florida, a native American group that traces its history to the 1500s. The price for the 124 Hard Rock Cafés, four Hard Rock Hotels, two Hard Rock Casino Hotels, two Hard Rock Live venues and the world’s largest collection of rock’n’roll memorabilia was a decidedly rocking $965m (£510m).

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